Getting Customers to Buy More
How do you know which customers are worth spending the additional marketing expenditures on and which ones likely aren't worth your time? How can you leverage the power of cross selling to drive profits without risking your profits by overspending on customer expansion?
Many managers don't realize that the cost to acquire some customers is far greater than the actual benefit provided by that customer. In fact, in a recent analysis of the effects of cross selling, lack of customer data and detailed analytics resulted in higher overall costs to the business. Encouraging every customer to purchase more of your products or services could prove to be a costly and ultimately counteractive venture—but this doesn't mean that cross selling isn't an effective means of growing a business's revenue.
Harnessing the power of big data, we can help you cross sell and grow your customer base in a number of ways. With more data than ever before available right at our fingertips, improving predictive models and providing relevant offers to customers is now easier than ever—that is if you have the team to analyze and review the data chunks to make sense of it all. We will analyze customer data and other important data elements to provide you with solutions for:
How do you know which customers are worth spending the additional marketing expenditures on and which ones likely aren't worth your time? How can you leverage the power of cross selling to drive profits without risking your profits by overspending on customer expansion?
Many managers don't realize that the cost to acquire some customers is far greater than the actual benefit provided by that customer. In fact, in a recent analysis of the effects of cross selling, lack of customer data and detailed analytics resulted in higher overall costs to the business. Encouraging every customer to purchase more of your products or services could prove to be a costly and ultimately counteractive venture—but this doesn't mean that cross selling isn't an effective means of growing a business's revenue.
Harnessing the power of big data, we can help you cross sell and grow your customer base in a number of ways. With more data than ever before available right at our fingertips, improving predictive models and providing relevant offers to customers is now easier than ever—that is if you have the team to analyze and review the data chunks to make sense of it all. We will analyze customer data and other important data elements to provide you with solutions for:
- Providing targeted offers to customers.
- Personalizing offers to generate appeal to the customer.
- Developing effective offers for customers that are likely to result in higher conversions.
- Increase revenue through higher customer response rates and cross selling effectiveness.
- Improve product penetration in the market.
- Improve customer loyalty and retention.
- Reduce campaign costs.
- Predict customer behaviors to improve cross selling effectiveness.